News and Analysis
#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search
Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.
#SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them
Long before startups become the “next big thing” the masses talk about, investors have an opportunity to use their wallets to weigh in on the prospects for those emerging companies. At Street Fight Summit Wednesday in New York, investors pointed to voice, VR and AR, and influencers as some hot topics in local investing right now.
#SFSNYC: Verve’s Mark Fruehan Talks Being a Tactician in Location-Based Advertising
Mobile and local offer huge opportunities in potential revenue to advertisers smart enough to capitalize on them. But location data will ultimately hold value for marketers only if its collection and analysis rests on accurate audience identification, said Mark Fruehan, executive vice president of enterprise platforms at Verve, at Street Fight Summit Wednesday.
Commentary
Why Local Media Companies Must Practice ‘Self-Cannibalism’
Instead of protecting our products, we should look instead to protecting our customers, their experiences, and our relationships with them. Never begin a discussion about the future with a focus on our products or services. What does the customer want and need, even if our existing products are not a part of the answer? The world is changing and it begins with empowered consumers…
Local Search Is Becoming a Mobile Experience With a Social Layer
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn’t even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world…
Latest Posts
Mobile Media Summit Chicago Speakers Announced
The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Click for more, plus a Street Fight discount…
Street Fight Daily: LivingSocial CFO Departs, New Features for Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial CFO to Depart; New CEO Due Soon (Recode)… Foursquare’s Swarm iOS App Gets Mayor Leaderboards, Easier Sharing, and More (The Next Web)…
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations (SearchEngineLand)…
As Home Services Market Heats Up, Handybook COO Sees Big Opportunity
Last month, Revolution, the venture firm helmed by Case as well as Groupon chairman Ted Leonisis, led a $30 million investment in Handybook, a company that helps people book housecleaners and other home service providers. Street Fight caught up with Umang Dua, co-founder of HandyBook, to talk about the company’s evolving competitive set and the growing speculation around Uber’s valuation…
Street Fight Daily: Google Plans Same-Day Delivery, Brands Eye App-Install Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code)… Matt Cutts, Google’s Head of Webspam, Is Going on Indefinite Leave — Publishers Likely Won’t Miss Him (PandoDaily)… Will Brand Dollars Ever Come to App-Install Ads? (AdAge)…
An Ex-Patcher Competes in Tim Armstrong’s Town
Leslie Yager, who in three years rose from freelance writer for Aol’s Patch to the local editor of the network’s Norwalk and Wilton sites, was terminated in January as part of the company’s sale to Hale Global. She turned around and, days later, launched her own news site which is already a strong competitor in her former boss’s town…
Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions
Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand…
Street Fight Daily: Snapchat’s Local Play, Bonobos Raises $50M For Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat goes local: Firm Tests Secret ‘Stickers’ for Popular Locations (DailyMail)… Bonobos Gets $55 Million Investment to Open More Clothing Stores for Dudes (Recode)… In 2014 More Money Will Be Spent on Mobile Ads Than Newspapers, Magazines and Radio (Pando)
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