News and Analysis
#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback
Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.
#SFSNYC: GroundTruth Turns On-the-Ground Data Into IRL Transactions
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe Sun of GroundTruth, one of the sponsors of Street Fight Summit in New York Wednesday.
Commentary
Looking Up: Local Data and the Real World
Google Glass may be overpriced or simply too odd for many consumers, but it still represents a manner of thinking about the interconnectedness of the internet and the world that is an inevitable outcome of current trends. With smartphones as our constant companions, we already spend a vast amount of our time looking down to look things up.
How Long Will Local Web Video Be Held Hostage by the ’30-Second Spot’?
The 30-second spot will be the ruin of those in local media who shift this old television workhorse to the Web. Local media companies rarely run anything less than 30 seconds, because that’s what advertisers want to buy, but this is a grave error — it spits in the face of the one who has clicked through to watch a short video…
How Marketers Can Help Merchants and Consumers Win With Local Search
For the sake of local businesses and local searchers, marketers need to come to the rescue. vSplash estimates that there is a $3.2 billion opportunity for local marketers to help clean up local search and help local businesses with their digital marketing efforts. And in that number there is some low-hanging fruit — especially for marketers that already have a foothold in local markets…
Latest Posts
Street Fight Daily: Apple Building New iBeacon Device, Square Eyes Another Acquisition
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Building a New iBeacon-powered Device, FCC filing reveals (VentureBeat)… Curated Food Delivery Startup Caviar In Talks To Be Acquired By Square For $100 Million (TechCrunch)… Pew: Only 2 Alt-Weeklies Saw Circulation Gains in 2013 (Poynter)…
Designing a New Value Proposition for Consumer Location Data
In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results shine a light on the unique challenges facing companies interested in mining location data, and the divergent paths of two tech companies that have built businesses around that information…
Street Fight Daily: TaskRabbit Pivots, Bill Gurley On Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… TaskRabbit Pivots, Launches On-demand Service for Cleaning, Handiwork, Moving, & Errands (VentureBeat)… How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size (Above the Crowd)… Birchbox Is Opening Its First Retail Store, And Here’s What It Looks Like (BusinessInsider)…
Why Retail Will Face the Same Fate as the Media Industry
Jeremy Rifkin, the prolific author who has served as an advisor to a number of world leaders, believes that the astronomical investments in Uber and Airbnb signal the breaking of a long-held “firewall” that kept the transformative effects of the Internet contained to the virtual world. Here Rifkin discusses why a small reduction in margins could kill traditional retail…
With Acquisitions, Brooklyn’s Corner Media Grows Into a Regional Cluster
Publisher Liena Zagare’s independent Corner Media network in Brooklyn has added three established community news sites in the borough to grow into a cluster of seven sites in a market of 1 million people. Street Fight recently caught up with Zagare to learn more about what her two acquisitions will mean for their neighborhoods and her company…
Street Fight Daily: Yelp’s Case Against Google, Urban Airship CEO Resigns
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google (TechCrunch)… CEO Of Startup Urban Airship Leaves Company After Being Accused Of Sexually Assaulting His Ex-Girlfriend (BusinessInsider)… Finding Ways to Use Big Data to Help Small Shops (New York Times)…
Unmanaged Local Listings Hurt Consumers and Businesses Alike
Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem…
6 Ways to Personalize Mobile Ads Without Violating User Privacy
Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.
Street Fight Daily: Yodle Files for IPO, RetailNext Raises $30M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Software Company Yodle Files for IPO (Reuters)… RetailNext Raises Another $30 Million To Track In-Store Data (TechCrunch)… Lyft Expands Its Car Hailing Service to New York (New York Times)…
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