News and Analysis
Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela
What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…
Commentary
5 Ways Brands Can Leverage Place-Based Mobile Targeting
The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.
Looking Up: Local Data and the Real World
Google Glass may be overpriced or simply too odd for many consumers, but it still represents a manner of thinking about the interconnectedness of the internet and the world that is an inevitable outcome of current trends. With smartphones as our constant companions, we already spend a vast amount of our time looking down to look things up.
How Long Will Local Web Video Be Held Hostage by the ’30-Second Spot’?
The 30-second spot will be the ruin of those in local media who shift this old television workhorse to the Web. Local media companies rarely run anything less than 30 seconds, because that’s what advertisers want to buy, but this is a grave error — it spits in the face of the one who has clicked through to watch a short video…
Latest Posts
Street Fight Daily: Google Plans Same-Day Delivery, Brands Eye App-Install Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code)… Matt Cutts, Google’s Head of Webspam, Is Going on Indefinite Leave — Publishers Likely Won’t Miss Him (PandoDaily)… Will Brand Dollars Ever Come to App-Install Ads? (AdAge)…
An Ex-Patcher Competes in Tim Armstrong’s Town
Leslie Yager, who in three years rose from freelance writer for Aol’s Patch to the local editor of the network’s Norwalk and Wilton sites, was terminated in January as part of the company’s sale to Hale Global. She turned around and, days later, launched her own news site which is already a strong competitor in her former boss’s town…
Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions
Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand…
Street Fight Daily: Snapchat’s Local Play, Bonobos Raises $50M For Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat goes local: Firm Tests Secret ‘Stickers’ for Popular Locations (DailyMail)… Bonobos Gets $55 Million Investment to Open More Clothing Stores for Dudes (Recode)… In 2014 More Money Will Be Spent on Mobile Ads Than Newspapers, Magazines and Radio (Pando)
POS Startup Shows Cashiers Pictures of Customers Who Check-in
Revel Systems, a San Francisco-based company that makes point-of-sale software, will now notify businesses when someone has checked-in to their venue on Yelp or Foursquare. The feature offers a way to help businesses take a more proactive approach to engaging a vocal minority of users who actively share their opinions…
Unlocking the Power of Passive In-Store Data Analytics
In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…
Street Fight Daily: Village Voice Nears Strike, eBay Kills Small Business Product
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…. Village Voice employees set strike deadline after negotiations break down (Poynter)… eBay Confirms Shutdown of Small-Business E-Commerce Software Products (Recode)… An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month (TechCrunch)…
In OpenTable Deal, Signs of Deeper Convergence in Travel and Local
Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete…
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