News and Analysis
Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention
TODAY IN DIGITAL MARKETING… Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That… For News Publishers, Smart Speakers Are the Hot New Platform… Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads…
5 Online-to-Offline Attribution Platforms for Local Marketers
Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.
Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience
TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…
Commentary
Gauging Hummingbird’s Impact on Local SEO
Standardization of data structure on simple things like name-address-phone number (NAP) information, mapping, local business category, organization (micro-formats) are now starting to pick up steam and become increasingly important for local search and discovery. Now with Hummingbird, things are about to get even more interesting…
In Search of the Checkout Pixel for Local
Until recently, the “last mile” offline had been considered the most challenging step to solve for. But today, it’s increasingly where most of the action is happening. Consideration starts online, but picking up the sushi or the TV, or getting the bridal party fitted, occurs offline — and that involves not just more steps, but also more room for attribution. What was opaque previously is now fertile ground. The race is underway to plant flags at every step and, to make things interesting, with each flag planted consumer behavior is changing…
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Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015
Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…
Street Fight Daily: Samsung Teams With PayPal, Amazon Loses Local Commerce Exec
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Samsung is Teaming With Paypal for Mobile Payments on a Watch (GigaOm)… Amazon Loses Key Payments Product Leader to Microsoft (Recode)… More Than Half of US Consumers Don’t Want to Friend a Brand Online (Wall Street Journal)…
Silicon Valley Looks to Put a Cloud Over Main Street
If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition…
Eaze Sees Local Opportunity in Medical Marijuana On-Demand
Like other on-demand services, Eaze lets users easily order a specific strain and quantity of marijuana, finds the nearest deliveryperson with that specific strain in stock, and then tracks the delivery in real-time to get an accurate ETA. Eaze says it can deliver marijuana in San Francisco in roughly 10 minutes….
LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands
On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….
Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Updates Its Algorithm (Yet) Again. (GigaOm)… Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)… The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)…
‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium
The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it’s headed…
The Value of Measuring the Immeasurable In-Store Customer Experience
Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales…
Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
With IPO Under Its Belt, Wix Plans to Move Beyond the Website
Street Fight recently caught up with Joe Pollaro, Wix’s vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner…
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