LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Apple’s big event; Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; TalkLocal raises and rebrands; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; Jafflechutes drops grilled cheese sandwiches; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier. Our resource of the week is a map of all the connected devices in the world.

Show Notes:

Top stories of the week

(starts at 8:10)

1. Apple Pay, Watch and more
2. Augmented Reality billboard for “Into The Storm” (Sydney)
3. Unicef Uganda – The Digital Drum project
4. Budweiser – buying beers for your Facebook friends
5. TalkLocal raises $2.6M
6. WhatsApp and Skype add location sharing
7. Twitter new “buy” button
8. Jafflechutes (Melbourne)
9. iScent from Qblinks
10. T-Mobile, the UnCarrier

Deep-dive Discussions:
1. Apple, Apple and more Apple (41:00)

Resource of the week
Map Shows All The Devices In The World Connected To The Internet (58:00)