News and Analysis
Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela
What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…
Commentary
Two (Big) Things Preventing Local TV’s Collapse
The concept of network content distribution through local affiliates is being challenged by the Web. Local broadcasters are middlemen in the delivery of network content to the masses, and that was fine in a world absent horizontal connectivity. So it would be easy to assume downstream trouble for local broadcasters. But while there’s quite likely much of that ahead, it won’t totally kill the industry. There are two enormous roadblocks standing in the way.
The Local Search Shadow Economy
We know that there exist a great number of businesses in our local communities that service a variety of needs at their clients’ homes or business locations. Aside from specialized services like Angie’s List and Service Magic, there are few local search outlets that serve potential clients or service providers well in terms of their ability to connect a need with the appropriate provider…
Mobile Local Advertising: Not Just for Early Adopters Anymore
Over the past few years I’ve done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large brands and agencies. But in recent months we’ve started to see some of those habits break down, beginning with newer companies in mobile that don’t have to “unlearn” anything to get there…
Latest Posts
Surge Seen in Online Political Ads, But Which Sites Will Be Winners?
Digital platforms traditionally haven’t gotten too much in the way of political ad spending, but new projections from Borrell Associates show online outlets making a big leap this year amid the midterms, going from $14.1 million in 2010 to $211.2 million in 2014. But it’s not clear how much community news sites — many of which cover campaign news diligently — will benefit from these gains…
How to Use Video Content to Boost Local Search Rankings
Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…
Street Fight Daily: Investors Cash Out of Payments, Airbnb’s New Logo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investors Cash Out Of Payment Technology Startups (TechCrunch)… Airbnb Unveils a Major Rebranding Effort That Paves the Way for Sharing More Homes (FastCompany)… Google AdWords Express App Aims to Boost SMB Self-Service (Screenwerk)…
Meet Cups: Endless Coffee for $45 a Month
The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn…
5 Platforms That Connect Online Campaigns to Offline Results
A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…
Street Fight Daily: Snapchat Adds Location Filters, Yelp Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Location-Based Photo Filters (VentureBeat)… Yelp Liberates Its API To Box Out Foursquare And Google (TechCrunch)… Clear Channel Brings Outdoor Ads to Life On Smartphones (AdAge)…
Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind
A clumsy experience with Square’s new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.
Thinknear Launches Scoring Metric for Location-Based Targeting
Location-based advertising is more popular than ever, but the mobile ecosystem is littered with inaccurate data. That’s why Thinknear, the mobile advertising wing of Telenav, has unveiled Location Score Tags, a new free tool that measures the quality of the location data used in across a campaign.
951% ROI—YogaWorks Reaps Big Rewards with Perkville
YogaWorks was looking for a customer rewards program that would work well with its existing studio management software, MINDBODY Online. They wanted to reward member loyalty, incentivize behaviors that are beneficial to the company, and increase engagement with the brand. They wanted to see real ROI. Perkville delivered dramatic increases in retention, membership tenure, new members, social engagement, all the while narrowing platform costs and the cost of goods for rewards…
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