News and Analysis
Parking Startup’s Solution Keeps Shoppers In-Store Longer
Retailers have spent millions strategizing about which location-based marketing and cross-channel personalization tactics are most successful in increasing dwell times, but a startup based out of Miami thinks the answer retailers are looking for is actually right outside their front doors.
Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…
Commentary
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
How the GeoWeb Will Change Consumer and Business Behavior
Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data. I’m a big believer in the future for “GeoDisruption” — the potential for consumers and businesses to interact in fundamentally new ways to take advantage of increasingly precise location-based technologies…
Latest Posts
Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
Street Fight Daily: Thumbtack Raises $100M, Uber Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…
First Data, a Payment Processing Giant, Looks Beyond the Swipe
The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…
Street Fight Daily: Uber’s Delivery Service, Square Expands Cash Advances
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Delivery Service, Uber Declares War on Google and Amazon (Wired)… Square Expands Its Cash Advance Service (New York Times)… Google Tests A New Local Knowledge Graph Interface (SearchEngineLand)…
6 Demand-Based Pricing Platforms for Restaurants
With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…
Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
(Wall Street Journal)…
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