News and Analysis
Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..
Commentary
Why Intuition Fails Us in Mobile Advertising
When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…
How Will Jeff Bezos Redefine the Newspaper?
Amazon has always been a virtual marketplace, where the location of the buyer has very little to do with a transaction. Bringing the Bezos vision to bear on a community-oriented portal could mean any number of things, but it certainly means the potential for services that bear some resemblance to traditional journalism but are remediated into a form that takes advantage of digital commerce and social media, while maintaining a sense of local community…
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YP Hooks Up With Goodzer to Add Services Data to Search
YP has announced a new partnership with Goodzer that will populate the company’s local search product with information about service provider offerings from the startup. It’s the latest in a series of moves by the yellow pages carve-out to rejuvenate its local search product and draw users away from Yelp and Google, as pressure continues to mount on the listings model…
As IPOs Near, Tech Takes Another Crack at Small Business
A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and “build a moat” around their businesses to hold back the next wave of startups looking to grab market share in their wake…
Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Baidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…
6 Strategies for Creating an Effective Email Newsletter
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…
How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course
Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…
Street Fight Daily: Apple Partnering With Amex, Square Feeling Squeezed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Partnering With American Express On New iPhone Payments System (Recode)… Square Feeling Squeezed From All Sides (New York Times)… As Relaunch Hype Subsides, Will Foursquare Survive? (VentureBeat)…
Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands