News and Analysis
Study: Challenges Persist with One-Partner Programmatic Strategy
84% of brands want to bring their programmatic ad spending in-house as a way to gain more control over what’s become an opaque process. The problem? A study by Visto shows that advertisers who use just one platform are losing out on opportunities to lower inventory costs and efficiently delivery on KPIs.
Commentary
6 Strategies for Patching Up Patch
To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…
Local Search Needs a Standard Business Listing
Search engines are the preferred medium for local search — Moz’s David Mihm estimated that about 7.5 billion searches a month have local intent — and business listing information is the foundation on which these local queries are served. Whether you’re a listing publisher, data aggregator, consumer or local business, a verifiable business listing that complies with a standard will help everyone win in local search…
Are We Giving Google Too Much Information?
While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”
Latest Posts
6 Group Dining Programs for Neighbors
Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side…
Street Fight Daily: Millennials Drive Mobile Growth, Catalina Buys Coupon Company
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing (TechCrunch)… Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales (AdExchanger)… Apple iPhone’s Mobile Payments Expected to Include CVS and Walgreens (Recode)…
LBMA Podcast: Google’s Local Ads, 7Eleven Rolls Out Belly
On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location-based light painting project; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; QR codes to help Alzheimer sufferers from getting lost. Special guest is Peter Cahill, founder of Life Line Response…
Street Fight Daily: xAd Raises $50 Million, iWatch to Include Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP (TechCrunch)… Apple Watch to Allow Mobile Payments (Wall Street Journal)… Interpublic Invests in Mobile Measurement Company Placed (MediaPost)…
Booker Eyes New Markets, More Capital
Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors…
7 Ways Loyalty Programs Can Increase Social Media Exposure
More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…
Street Fight Daily: Comcast Reviving Everyblock, DeliveryHero Raises $350M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Comcast Bets on Hyperlocal by Reviving EveryBlock (Washington Post)… Delivery Hero, Hungry For Growth, Orders Up Another $350M In Funding (TechCrunch)… Nokia Plans to Unfurl New Mobile Map App (Wall Street Journal)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands