News and Analysis
Cedato Releases Contextual Programmatic Video Targeting Tool For the GDPR Era
The machine learning-based tool, branded as Contextual Lookalike Targeting technology, relies on successful patterns of past video marketing campaigns (hence: contextual lookalike) to deliver future campaigns at ideal times and places based on an advertiser’s preferred KPIs.
Google Updates Search to Recommend Local Events Based on User Interests
Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.
Raise Report: SessionM, Perch, Pointy Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad.
Commentary
When Big Platforms Go Local
Though Amazon’s plan to have drone delivery by the end of the decade may seem far-fetched, it speaks vividly to the notion that large online platforms are working hard to localize their inventories, and even to redefine what “local” means…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
As Digital Ascends, Is Legacy Media Becoming a ‘Sinkhole’ for Marketers?
One of the most insightful studies released this year by Boston Consulting Group found that the 23 million small businesses in the U.S. allocate only 3% of their advertising spend to digital. Larger companies spend more, but digital still comprises only 15% of their marketing budgets. Meanwhile, it’s clear that the effectiveness of digital media has surpassed that of legacy — and it’s no longer even close. So marketers are spending the vast majority of their budgets on media that consumers are no longer engaging with…
Latest Posts
Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)… Square Testing New Payroll Product as Ambition Grows (Recode)… Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)…
5 Influential Products That Helped Define Local Tech
The local industry has yielded a bevy of popular products. Some have survived while others have faded into the background, but the industry continues to merit the hype. Here we take a look at the five best products in local tech over the past few years…
Six Months After Spin-Off, Gimbal Continues to Grow
It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship…
Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s First Brand Campaign Takes a Foodie Approach (AdWeek)… Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)… Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)…
A Local Social Network That Stays Indoors
New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert…
LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads
On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas…
Placed Brings Location Analytics to Programmatic
Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base…
How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting
In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: “It would have been easier to change nothing in the way we operate … but we weren’t ready to accept that fate.” Here, Awtry details for Street Fight his team’s major changes…
Street Fight Daily: ApplePay on the iPad, Groupon’s Chairman Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Apple Pay Is Coming To The iPad (Business Insider)… Groupon Chairman Ted Leonsis: ‘I Kind Of Fell In Love With Company’s Challenges’ (Chicago Tribune)… Google Profit Will Depend on Wringing More From Mobile Ads (New York Times)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem