News and Analysis
How Food Trucks Can Leverage Location Data to Optimize Sales
“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.
Commentary
What Will It Take to Bring All Businesses Online?
Many small businesses are claiming their Google and Bing listings, interacting with reviewers on Yelp, and using social sites like Facebook and Twitter. Inside the local bubble, it might seem as though the importance of these activities has been long established. Surely only a business stuck in the stone age would ignore the statistics we all know and love about searches with local intent, the explosion of mobile, and the critical need to be well represented in Google search results. How, then, are we to take a report showing that 52% of SMBs still don’t have a website?
Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff
In an recent interview, the presidential campaign guru told Street Fight that while it would be business as usual for broadcasters next year, 2016 would likely see the beginning of the end of TV’s dominance in political advertising: “There’s a growing number of people who get it,” he said, “that there’s a better way to deliver a more targeted and relevant message without having to buy all that broadcast reach. It’s going to come. … It’s just a matter of time and innovation.”
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
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Macy’s Expands Shopkick Beacons to Stores Across the Country
Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.
Street Fight Daily: First Data’s Turnaround, Offline Sellers’ Search Spending
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Banks on Bisignano Forging Apple Deal at First Data (Bloomberg)… More than Half of Top 25 Google AdWords Spenders Sell Mostly Offline (Screenwerk)… The Case Against Everything on Demand (Recode)…
7 Strategies for Using Mobile to Drive In-Store Sales
Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases…
Street Fight Daily: Square To Raise $100M, Digital First Mulls Sale of Papers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square to Raise $100 Million at a $6 Billion Valuation (New York Times)… Digital First Media Will Explore Sale of Papers (Poynter)… Apple Deal Sheds Light on McDonald’s Digital Transformation (Mashable)…
Street Fight Daily: Ebay’s Mobile Ad Business, Consolidation in Calls
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… eBay Launching First Mobile Ad Business in Q4 (Recode)… Voice Marketing Company Ifbyphone Raises $30M More, Acquires Competitor Mongoose Metrics (TechCrunch)… Consumer Spending Data Indicates Uber is Far Larger and Growing Faster Than Lyft (Pando)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands