LBMA Podcast: Google’s Local Ads, 7Eleven Rolls Out Belly

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location-based light painting project; Comcast thinks EveryBlock and Philadelphia are a good combination; Magpi’s cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with sharing through stickers. Our resource of the week is Jawbone’s earthquake chart. Our special guest is Peter Cahill, founder of Life Line Response.

This Week in Location Based Marketing Episode 197

Recorded: August 29, 2014
Hosts: Rob Woodbridge & Asif Khan

Top stories of the week

(starts at 6:45)

1. Singapore mall rolls our beacons with Sprooki
2. Location-based Light Painting project – Philipp Schmitt
3. Comcast and EveryBlock Philly
4. Magpi – Cloud-based mobile data collection
5. Google brings local ads to the desktop as part of Google Shopping
6. RunKeeper partners with Kiip for monetization
7. PitneyBowes location start-up incubator in India
8. 7Eleven rolls out Belly to 2,600 stores
9. QR codes issued for elderly with Alzheimer’s in China

Guest: Peter Cahill founder of Life Line Response (34:00)

Deep-dive Discussions:
1. Location as art (43:00)
2. Highly local content – can it succeed? (47:55)
3. Marketing nostalgia – the screen backlash (55:35)

Resource of the week
Jawbone’s Earthquake chart (66:10)