News and Analysis
Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.
Commentary
Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail
I’m sorry to say it, but if your hyperlocal, consumer-focused start-up’s business model is driven by local business sales and marketing dollars, it’s most likely going to fail. I know this because I have spent the past several years dissecting and analyzing every consumer-focused, hyperlocal app imaginable. In an effort to build my own “awesome” hyperlocal app, UPlanMe, I was not only figuring out our own business model, but I was analyzing all of the potential competitors and their business models’ around us…
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
Latest Posts
6 Strategies for Creating an Effective Email Newsletter
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…
How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course
Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…
Street Fight Daily: Apple Partnering With Amex, Square Feeling Squeezed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Partnering With American Express On New iPhone Payments System (Recode)… Square Feeling Squeezed From All Sides (New York Times)… As Relaunch Hype Subsides, Will Foursquare Survive? (VentureBeat)…
Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…
Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…
Why the Mobile Industry Needs to Address Its Data Problem
Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…
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