Commentary
5 Things SMBs Can Do to Optimize for Mobile Search
Recent data from Google found that 94% of smartphone users have searched for local information, 70% have called a business after searching, 66% visited in person, and 90% of these users acted within 24 hours. So what do SMBs need to do to ensure they’ll get calls from potential customers who are searching on mobile?
Geo-Intent: Going to Where the Puck Will Be
So what can make a business geo-disruptive? Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination. Let’s call this “geo-intent.” For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on geointent. With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade…
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
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Street Fight Daily: Ebay’s Mobile Ad Business, Consolidation in Calls
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… eBay Launching First Mobile Ad Business in Q4 (Recode)… Voice Marketing Company Ifbyphone Raises $30M More, Acquires Competitor Mongoose Metrics (TechCrunch)… Consumer Spending Data Indicates Uber is Far Larger and Growing Faster Than Lyft (Pando)…
Revived EveryBlock Looking to Work With Community News Sites
EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock, and details new features of the resurrected data aggregator…
Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… California Protects the Right to Yelp Without Penalty (Washington Post)… What Apple Pay Means for Marketers (AdAge)… Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum (Nieman Journalism Lab)…
Signpost Adds Payment Integration as Small Business CRM Market Grows
Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…
Ecommerce Retailer Indochino Ventures into Brick-and-Mortar
Indochino, a Vancouver-based apparel brand that made its name selling custom suits online, opens its first permanent retail showroom in New York today in a move that builds on a series of pop-up shops that the apparel maker has hosted in cities across the country for the past few years. It’s just the latest in a series of ecommerce firms to invest in brick-and-mortar retail…
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