Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Web.com Agrees to Tentative $2 Billion Sale (Jacksonville Biz Journal)
Web.com has tentatively agreed to a sale after Siris Capital Group made an all-cash bid worth about $2 billion, a value of $25 per share. The Jacksonville web-services company may solicit alternative acquisition proposals from the date of the agreement until Aug. 5. Local Onliner: What the Web.com sale says about the value of SMB platforms

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics (Street Fight)
Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

Mobile Ad Blocking Is Becoming a Bigger Threat (Digiday)
Use of ad-blocking software has largely been a desktop issue, and while still costly, ad blocking has leveled off as publishers have asked or required visitors to disable their ad blockers in order to see content. On mobile, though, mobile ad blocking is creeping up.

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual.

LBMA Podcast: VRstudios, McDonald’s, Snapcodes & Cargo (Street Fight)
On this week’s edition of the Location-Based Marketing Association podcast: VRstudios, Fysical Technologies, City of Sacramento, Snapcodes + Cargo, McDonald’s, Cirque du Soleil + Ivanhoe Cambridge. Special guest: Karl Swannie – Echosec. 

Apple’s Push Against Push Is An Opportunity for Advertisers (AdExchanger)
In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications.

Bing Launches Visual Search (MediaPost)
A visual search feature on Bing, launched Thursday for Android and iOS devices, allows users to learn more about their environment as well as clothing and other items in photos, through the camera on their phone.

Instagram Goes Long. Will You Follow? (NYT)
Those who make a living through Instagram — a group of influencers who can be critical of developments on the platform — are thrilled about the company’s newest feature, Instagram T.V., announced Wednesday.

Amazon’s Retail Dominance Won’t Be Disrupted by Tax Ruling (Recode)
The U.S. Supreme Court has just overturned a decades-old tax ruling that had allowed many internet retailers to avoid having to charge their customers sales tax.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]