News and Analysis
Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile
TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…
Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles
On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.
As Brands Move Marketing In-House, Agencies Push Back
The number of big brands moving their marketing in-house is growing, but whether that decision actually leads to lower costs and faster turnaround times is still a hotly debated topic. Holly Robowski, associate director of paid media at Cardinal Marketing, offers a perspective contradicting the pro-in-house zeitgeist.
Commentary
Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs
The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…
Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…
30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly
Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it’s hoping to be?
Latest Posts
Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch
At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…
Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…
Case Study: How a Hardware Store Measures Hyperlocal Marketing Success
From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…
Communicating With Mobile Consumers in the ‘Experience Age’
In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…
LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO
On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…
Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…
Solving Mobile’s Attribution Problem
Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…
At Square, Growth is Good — At Least It Could Be
In an interview with the New York Times, Jack Dorsey said the company has never “been in any talks about an acquisition with anybody for our nearly six years as an idea and over five years as a company.” He also rejected rumors that the firm was under duress financially…
Locable Founder: Community Sites Need More Than News to Thrive
Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…
Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…
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