News and Analysis
Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile
TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…
Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles
On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.
As Brands Move Marketing In-House, Agencies Push Back
The number of big brands moving their marketing in-house is growing, but whether that decision actually leads to lower costs and faster turnaround times is still a hotly debated topic. Holly Robowski, associate director of paid media at Cardinal Marketing, offers a perspective contradicting the pro-in-house zeitgeist.
Commentary
No, the Amazon Smartphone Isn’t Going to Kill Retail
The in-store experience provides tremendous benefits to shoppers, and the Amazon Fire phone further illustrates the opportunity to use innovative mobile solutions to improve and influence the shopping experience…
Is ‘Efficiency’ at Odds with Your Local Sales Force?
With the economy on the uptick, businesses in local should have more wiggle-room in how they choose to increase efficiency. Whereas fear may have motivated them to move towards labor cuts in the past, now they should feel the freedom to invest in long-term solutions…
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Latest Posts
Twitter and Foursquare Make a Better Match Than You’d Think
Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?
From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga
Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…
Street Fight Daily: Angie’s List Shuffles Brass, Amazon’s One-Hour Delivery
\A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Brings One-Hour Delivery To NYC With Prime Now (TechCrunch)… Angie’s List Shuffles Brass, Names Third Tech Chief In Two Years (Indianapolis Business Journal)… Like Tinder, But For Creative Professionals: How Thumbtack Is Remaking The Gig Economy (Fusion)…
With New Dashboards, Factual Puts a Face on Its Data
Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset…
Serviz CEO: Uber-like Service Providers Will Begin to Displace Local Search
The on-demand service spun out from ReachLocal has snagged another $12.5 million in funding to expand beyond Los Angeles, adding to $2.5 million raised earlier this year. We spoke with CEO Zorik Gordon to talk about the investment climate for local commerce and the implications of these innovations for the local search community…
Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So
Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…
Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…
New Report Suggests Brands Remain Ambivalent About Local Search
A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…
Changelane Offers an Oil Change in an App
Bringing a car in for a tune-up or oil change is hardly on anyone’s list of favorite things to do. Changelane, a Minneapolis–based startup, aims to take the pain out of car maintenance by bringing mechanics, or technicians as Changelane calls them, to car owners…
Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem