News and Analysis
The New Creator (and the Brand Creator Behind Them)
Joseph Perello, founder and CEO of Props, created his company to provide content for MULO (multi-location) and other brands that need credible ways to reach consumers. Many brands have invested in mass influencer or creator marketing, which may drive eyeballs and social media traffic but doesn’t always lead to sales. The words “performance-driven” on Props’ […]
MULO Brands With Soul December Pick: Hummingbirds
Our previous Brands With Soul have all been retail, restaurant, service, and CPG brands with multiple locations (MULO) and millions of dollars to spend on rewarding their teams and giving to charities. But soul isn’t just for those brands. In fact, starting a business that serves MULO brands can be in the hands of an […]
‘Tis the Season of Predictions: The Rise of Data Networks, According to Perion
We’re at that time of year again. We’re not just talking about holiday spending. It’s the season where industry experts have future thinking dancing in their heads like sugarplums. Daniel Aks, President of Undertone by Perion, predicts the rise of first-party data networks across financial and transportation sectors. He anticipates major ad tech mergers and […]
Latest Posts
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
DoubleVerify Pushes Into Retail Media with Instacart Ads Partnership
DoubleVerify is pushing deeper into retail media, as the company looks to solidify its position as one of the most influential firms in the ad verification and digital measurement space. While the company already covers 90% of the top retail media inventory currently available, executives are looking for more. DoubleVerify recently announced a partnership with […]
The Mall of the Future
The media love to show pictures of vacant and deteriorating malls. But the reality is that the mall isn’t dying. It’s just changing. Let’s think back to 1992 when The Mall of America opened and became a destination — not just for shopping but for dining and playing. It’s now a major tourist attraction and […]
Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
Emplifi’s Platform Drives Social Commerce
When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]
Jordan Blakesley Answers the Question: Do You Really Need PR?
Jordan Blakesley is the founder of B Public Relations (BPR), a company that manages 24 PR professionals in five cities. In addition to SMB boutiques and independent hotels, destinations, and restaurants, the company works with many multi-location brands, including Snooze, an AM Eatery, Next Level Burger, and King’s Seafood Company. We have observed at Street […]
What Comes Next for Retail Media 2.0?
We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]
Toys ‘R’ Us is Not Playing Around With its Retail Re-launch
Setting what might be an example of a future retail model, mega toy brand Toys ‘R’ Us is emerging from bankruptcy with a new retail strategy involving airports and cruise ships. Called the “air, land, and sea” initiative, the big box MULO (multi-location) brand is opening up to 24 flagship stores and locations in airports […]
To Scale or Not to Scale? 10 Factors for Brands to Consider
Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]
What’s Driving Growth in the $100 Billion Retail Media Market?
The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust