Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

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The U.S. joint industry committee (JIC) granted ‚Äúconditional certification‚ÄĚ to three alternative ad currencies for cross-platform negotiations: Comscore, iSpot and VideoAmp. The certification of these alternative currencies suggests that the industry is more open to the usage of alternative currencies, and that there is room for multiple currencies to transact against. Our insights back up […]