News and Analysis
Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone
Walmart’s Q3 earnings call revealed something interesting: Walmart places much of its recent revenue growth and success on in-person shopping. “In-store volumes grew, pickup from store grew faster, and delivery from store grew even faster than that,” the company wrote about its U.S. locations. The growth of in-store shopping in an era of e-commerce accessibility […]
The MULO Dozen: December in Review
What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]
Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!
Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform. Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]
Commentary
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
Latest Posts
Madison Avenue Needs to Think About a .1 Mile Radius
Madison Avenue has long been code for the advertising industry. But, as we know, most agencies are no longer located on that iconic street. In fact, some agencies don’t even have physical offices these days. That doesn’t mean agencies no longer need to think about location! Actually, it’s quite the opposite. Locations are more important […]
Local Advertisers Navigate Looming Surge in Political Ads Pricing
As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]
tvScientific CEO: Netflix Could Learn from Google+ and Facebook
Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price. Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions. Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]
Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In
Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]
5 Generative AI Tools for SMB Marketing
Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of […]
OAAA CEO Anna Bager on the Pace of OOH Innovation
Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]
Product to MULO Brand? An Interview with Melissa Tavss
Boozy ice cream? Cheers! Say no more! Melissa Tavss is the Founder and CEO of Tipsy Scoop, liquor-infused ice cream. She is taking her popular product on the road into her branded brick-and-mortar multi-location (MULO) stores. We recently sat down with her to discuss her journey from founder to franchisor. How and when did you get the […]
Report: Advertisers Lean-In on Retail Data
Retail data is changing the game for U.S. advertisers, presenting an incredible opportunity for those interested in closing the loop between digital ad exposures and actual sales. That’s according to a new report by The Trade Desk, an independent platform for digital advertising, which found that 91% of U.S. advertisers plan to maintain or increase […]
More Advertisers Explore Opportunities in Logged-In Media
Data privacy and online anonymity are layered into nearly every major martech project today, but a new survey of advertisers from the email based marketing technology company LiveIntent questions whether that approach is what consumers or advertisers actually want. Deep in the findings presented in LiveIntent’s 2023 Retail Media Playbook is this: Two-thirds of advertisers […]
Bad Stock Art: How Your Photos May Be Hurting Engagement
We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]
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