News and Analysis
Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers
At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]
What I Saw in 2024: 10 MULO Trends and Predictions
As a journalist, I’m used to telling the stories that others pitch to me. (BTW…keep sending me your stats and news throughout 2025! You can reach me at [email protected].) Indulge me for a few minutes while I offer my perspectives on the year of MULO (multi-location) brands based on everything I’ve gathered. Here are my predictions […]
2025 Social Media Playbook: Authenticity, Originality, and Community-Driven Engagement
The era of trend-chasing is over. According to the newly released 2025 Sprout Social Index™, consumers are reshaping their expectations for brand behavior on social media. The verdict? Authenticity, originality, and personalized connections are no longer optional—they’re essential. This shift is more than a passing phase. As Rachael Goulet, Director of Social Media at Sprout […]
Commentary
4 Reasons to Hesitate Before Using AI to Create Content
AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content.
Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
Latest Posts
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
Santa Needs Fewer Elves This Year: Trends in Retail Employment
A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]
Leverage a Single View of the Customer in Real Time With Generative AI
It’s been almost two decades since we first heard “data is the new oil” and companies have tapped into that resource ever since, fundamentally changing the way we do business and how we talk to customers on digital channels. Raw data must be refined to realize its full value, but even with limited refining capabilities, […]
The Search Landscape, Humans & AI (& Pasta)!
The New York City landscape has changed, and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference, a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion
Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]
The MULO Dozen: October Brands in Review
Last month, we launched this new section, recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]
Study Reveals What Drives Attention From CTV Ads
We know that attention is a critical metric for advertising, especially on channels like connected TV (CTV), where advertisers are not only trying to reach their target audiences, but also to engage them to drive real business outcomes. We also know that it’s incredibly difficult to determine what, exactly, drives more attention from CTV ads. […]
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