News and Analysis
How JumpCrew Grew to a Team of 200 in Just About Two Years
The way that people are going about acquiring new customers has really kind of been the same for the last 15–20 years,” CEO Robert Henderson said. He hopes that JumpCrew’s services will change that. “We’re putting together those solutions in packages and processes that are really easy for businesses to understand,” he said.
Commentary
What’s in a Swarm? Making Sense of Foursquare’s Split
It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…
Facebook’s Path to Dominating Mobile (Local TBD)
Facebook Audience Network will apply Facebook’s audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook’s data and positioning to continue milking demand for mobile ads, without killing the cow…
Latest Posts
Locable Founder: Community Sites Need More Than News to Thrive
Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…
Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…
Apple and IBM Release New Retail Apps
Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…
Getting Down to the Basics of Local Search Marketing
Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all…
Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…
6 Networking Platforms for Local Merchants
In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…
Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…
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Why TV Remains the Heartbeat of Local Connection