Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

UBERUber Sued by 2 California Counties, Citing Misleading Safety Practices (New York Times)
Two California district attorneys filed a civil suit Tuesday against Uber, charging that the company misled consumers about the methods it uses to screen its drivers. The suit, filed by the district attorneys of San Francisco and Los Angeles Counties, says Uber mischaracterizes the extent to which it vets its drivers.

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs (Street Fight)
The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency.

Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)
On-demand delivery startup Postmates is expected to announce the release of an API tomorrow that will enable third-party sellers and apps to offer local delivery via its couriers. Once adopted, the API could drive a lot more volume for the company, as it potentially introduces Postmates to a large group of new customers through its partners.

Getting Down to the Basics of Local Search Marketing (Street Fight)
Damian Rollison: Businesses will often find it convenient to turn to a local marketing company for some or all of these activities, whose expertise can save time and help avoid pitfalls. But motivated business owners with sufficient patience and willingness to learn can perform effective local search marketing on their own as well.

Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)
Porch, the Seattle-based startup that aggregates home remodeling data, today announced its first mobile app — and with this, the launch of its first service offerings that directly connect home pros with homeowners. The company is also launching a beta of its booking service with pre-negotiated rates in the Seattle area today.

Mobile Is Shaking Up Traditional Loyalty Marketing Programs (AdAge)
Mobile is shaking up the traditional loyalty model, just as it’s shaken up so many other things. More and more digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing mobile-driven offerings that fit their specific needs.

PlaceWise, Publisher Of Mall And Grocer Websites, Embraces Programmatic Sales (AdExchanger)
Casale Media’s Index Exchange has hooked up with place-based content and shopper media network PlaceWise Media on a new private exchange connecting advertisers with intent-based shoppers. When managing digital feeds for brick-and-mortar shopping centers, PlaceWise realized it sat on a gold mine of shopper marketing data.

SMBs Should Jump On The Mobile Payments Train In 2015 (Marketing Land)
In the coming year, mobile payments have the opportunity to be a $540B market with $240B from U.S. mobile purchases and value-added services, and the remaining $300B coming from a percentage of the small transactions space, according to a report from Thrive Analytics. Yet currently, only 33% of SMBs accept mobile payments.

Locality Launches MassageNow, An App For Booking Massages On Demand (TechCrunch)
A new app smartly called “MassageNow” can help you book a same-day massage on-demand. The app, which was developed by local services startup Locality, enables customers to book a massage appointment with just a few hours notice, and also frequently at a deep discount to what they would usually pay.

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