News and Analysis
Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…
Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…
Commentary
Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…
The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
Lessons Learned From the Call Analytics Trenches
It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…
Latest Posts
Openings and New Hires at GrubHub, Boostability and Delivery.com
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Time Inc., Green Banana SEO, Cox Target Media, and MLive…
LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales
On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…
Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…
Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically
The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…
Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’
Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…
Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…
Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting
While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…
4 Hot Startups Using Big Data in Local Contexts
Technology companies, both big and small, are creating new ways for marketers and consumers to connect locally. These startups, who will be speaking at the Local Data Summit next week, are using local data to reinvent the way we travel, market and even park…
Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…
Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups
A wave of consolidation in the food ordering industry has reignited the race to capture a $70 billion sector. But as market leaders go public and other firms barrel in on the industry, is there still room for younger companies to grow? CEO Matt Howard at EatStreet, one of the largest remaining independent ordering firms, thinks so.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem