A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)
Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Just a few years ago, Facebook was an unknown quantity when it came to local advertising for SMBs—the platform was perceived to be more for direct e-commerce players and big brands.
Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting (Street Fight)
While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution.
Google Search Tests “Chat” Button In Local Business Box (TechCrunch)
Google is testing out a service that incorporates live chat with local businesses right into search results, via a new link that shows whether a business is currently available, and immediately launches a chat via Google Hangouts (on either desktop or mobile) if they are.
4 Hot Startups Using Big Data in Local Contexts (Street Fight)
Technology companies, both big and small, are creating new ways for marketers and consumers to connect locally. These startups, who will be speaking at the Local Data Summit next week, are using local data to reinvent the way we travel, market and even park.
GoDaddy Takes Another Step To IPO (USA Today)
GoDaddy, the online service that helps people and businesses set up Web sites, took another step to becoming a publicly traded company Tuesday. The company filed an updated registration with the Securities and Exchange Commission for its upcoming expected initial public offering.
Foursquare Exec Boasts Company Has Seen Triple-Digit Revenue Growth For 3 Years Straight (VentureBeat)
“I can share that we’ve had triple-digit revenue growth each year for the last three years,” Foursquare’s chief revenue officer, Steven Rosenblatt, said today during a panel discussion at VentureBeat’s 2015 Mobile Summit. Revenue comes from ads, data licensing, and subscriptions from local merchants.
Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs (Search Engine Land)
The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo Bing Network Strategic Ambassador. Now it’s adding its own PPC search inventory to reach consumers across its local search network
As Mobile Payment War Grows, Men’s Wearhouse Reveals Big Marketing Stats (AdWeek)
The clothing retailer initially began using Apple’s Passbook and Google Wallet a couple years ago, allowing customers to download coupons from email campaigns. By 2014, 55 of the retailer’s promotional emails included a “save to wallet” button so offers could be stored on a smartphone.
High Churn? Stop Chasing Transactions (Local Search Insider)
Viktor Nagornyy: If you can’t leverage your own services (skills) and/or products for your own business, why sell it to your clients and customers? Not only are you setting yourself up for surefire failure, but you also setting up your client to go down with you since they are wasting money.
‘Physical Cookie’ Could Help Malls Fight Back Against Amazon (Mashable)
Some 14,000 customers tried out the plastic RFID device, which is called a “Physical Cookie.” Shoppers who toted the Physical Cookies were offered individually targeted deals on electric signs in the stores and in the mall.