News and Analysis
Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…
Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…
New Hires at Adsquare, IAB, GatherUp
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week includes new hires at PebblePost, dataPlor, and Snapsheet.
Commentary
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
The Uberification of the “1099 Economy”
A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy…
Do We Really Want to Live in an Uber-fied World?
Given Uber’s recent missteps, we, as an industry, need to take a long look in the mirror. Founders really need to think hard about the culture they are creating, and the potential uses and misuses of the data they are generating and collecting…
Latest Posts
Apple’s New Watch: Here’s What Matters for Local
Here, we take a look at some of the potential impact of the Apple Watch on the local technology industry, and breakdown some unexpected, yet potentially important, other announcements made during the company’s busy news conference Monday.
Apple Makes Quiet Gains in Local Mapping
Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…
LION’s New Leader Spells Out His Action Plan for ‘Indies’
Matt DeRienzo brings strong editorial and publishing experience to his new job as interim executive director of the Local Independent Online News (LION) publishers’ association. In this interview, DeRienzo charts three-and-a-half-year-old LION’s direction under his leadership…
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
LBMA Podcast: Google Wallet Rollout, Gyroscope Innovations
On the show: Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Beam Wallet brings beacon-based payments to the UAE; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy…
Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Investors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…
#LDS15 Why Payments Data Is the Next Goldmine for Retailers
What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…
#LDS15 How Technology Could Kill the Internet of Things
These days, technology can do almost anything. But Amber Case, director at geographic information system company ESRI and the self-proclaimed cyborg anthropologist, thinks the frenzy of development may actually be holding back innovation.
#LDS15 Why Google Will Dominate Local Search for a Decade
During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.
#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature