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Why Chilean Hyperlocal Network Mi Voz Succeeds Where Patch Failed
Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable…
Street Fight Daily: Twitter Buys ZipDial, Porch Nabs $65 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Buys Indian Mobile Marketing Startup (Time)… SoftBank Emerges As The Biggest Challenger To Uber (TechCrunch)… Marketers Claim to Be More Mobile Than We Might Think (MediaPost)…
The Importance of Responsive Web Design for SMB Sites
It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…
Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…
How to Get to 5 Years of Success in Hyperlocal Publishing
This month Scott Brodbeck is celebrating the fifth anniversary of ARLnow, which has expanded into a mini-network of four sites in metro Washington D.C. We caught up with Brodbeck recently to see how he’s made a journalistic and business success out of community news and where ARLnow is headed in 2015…
Street Fight Daily: Bud Light On-Demand, Google Adds Events
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation