News and Analysis

Street Culture: Synup Culture in the Chaos of Super-Fast Scale

Share this:

Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

Share this:

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

At CallRail, Community Forums Prove Valuable for Product Development

Share this:

Community forums—online spaces where consumers and developers can interact and collaborate— are increasingly popular tools for companies hoping to improve their product development and ideation. The strategy is working effectively for marketing tech vendor CallRail.

Commentary

Mobile Payments Still Facing the Same Big Obstacles

Share this:

This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…

Is Apple Pay Set to Power On-Demand Local Services?

Share this:

Apple Pay’s value as a conduit for local on-demand will be determined by how many apps consumers transact with daily or weekly. If the answer is many, its value as a single entry point to all those apps and services will be validated…

The Power of Visual Appeal in Local Search

Share this:

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…

Latest Posts

Community Publishers Mixed on Borrell Prescription for Content

Share this:

Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]

LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO

Share this:

; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.

Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…

CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

Share this:

Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

Grubhub Has Made Its Biggest Move Since the Seamless Merger

Share this:

In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

Share this:

Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

Marketers Know Even More About Offline Behavior Than You Think

Share this:

An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Study: Mobile’s Data Problem Is Getting Worse

Share this:

In the mobile advertising industry, where data is harder to come by, location data has emerged as a pricey asset. But a new report from Thinknear suggests that the quality of the location data on major exchanges is actually on the decline…

How Bad Local Data Leads to Bad Calls — And Frustrated Customers

Share this:

In a pay-per-call campaign, quality and accuracy are king. Bad data results in dead-end leads for marketers, and keeps businesses from reaching the true targets of their campaigns. Here are some techniques for optimizing pay-per-call success…