The MULO Dozen: January Brands in Review

The MULO Dozen: January Brands in Review

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2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle.

Here’s what we saw this month.

Have news? Please e-mail me.

  1. Fridays is closing locations. That doesn’t mean the brand is in trouble. Like many MULO brands, they may just be taking a hard look at store performance. (BUST)
  2. And while Friday’s is shrinking, Broken Egg Cafe is Growing  Breakfast is hot right now.(BOOM) 
  3. Here’s another breakfast brand that’s scaling (while sticking to its mission). (BOOM)
  4. MOD Pizza has a new CEO. (LEADERSHIP)
  5. Restaurants are not the only organizations changing up their management “menus.” Here are some recent retail leadership changes. (LEADERSHIP)
  6. Conversational search is one of the 16 consumer trends that forecasters see for the year ahead. (CONSUMER VOICES)
  7. See the multi-location brands that were the most searched terms in January 2024. (CONSUMER VOICES)
  8. Cartoons are back in vogue, according to these 2024 graphic design trend predictions.(CONSUMER VOICES)
  9. Health and wellness remain important to consumers and the MULO businesses that help us stay fit and live longer. Here’s what we can expect in 2024 (CONSUMER VOICES)
  10. Although the “Best of 2023” lists are a distant memory, the media is looking to the future. Here are 20 Fast Casual brands to watch. (INNOVATION)
  11. C-Stores — on the road and in your neighborhood — are here to stay. Love’s is planning 25 new stores this year, with new technologies, new services, and new menu items (INNOVATION)
  12. And, how could we report on the Dozen this month without a Super Bowl ad sneak preview? (INNOVATION? Only time will tell!)

Whether your brand feeds consumers, keeps them healthy, or fills their shopping carts and bags with the things they need and want, staying on top of news and trends should always be on YOUR to-do list.

We at Street Fight aspire to make that easier for you each month with our MULO Dozen (as well as our fresh daily content).



Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.