News and Analysis

Physical Books Are a Hit with Digital Natives Street Fight

Physical Books Are a Hit with Digital Natives

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For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]

Who Says Chickens Cant Fly Raising Canes is Soaring Street Fight

Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)

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Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]

Brand Building or Performance Marketing Why Multi-Location Brands Must Invest in Both Street Fight

Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both

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Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]

Commentary

Digital Advertising Trends to Expect in 2023

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From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.

AR, VR, and AI Show the Way for Marketing in 2023

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The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.

Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet

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Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.

Latest Posts

Head of the Class — Back-to-School Marketing Language Trends

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Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer […]

Brand Halloween Holiday Creep 2023

Brand Halloween Holiday Creep 2023

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Before you could even put away your beach chair and utter “Pumpkin Spice,” Halloween accessories, boxes of tinsel, faux trees, and December lights began thier holiday creep and began to appear on store shelves. MULO (multi-location) retailers have changed the traditional sales cycle and accelerated the holiday shopping schedule. Halloween 2023 began in July, as […]

Grocers Navigate the Shift from E-commerce to In-Store

Grocers Navigate the Shift from E-commerce to In-Store

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More than half of e-commerce grocery customers have left the channel since last year. Where have they gone, and what can grocers do to bring them back? That’s the question many supermarket chains and retail marketers are trying to answer. According to new data from SymphonyAI Retail CPG, 52% of e-commerce grocery customers have left […]

BUST: The Wrong Time for Rite Aid

BUST: The Wrong Time for Rite Aid

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Bankruptcies and store closings have hit the retail world hard this year. Bed Bath & Beyond was the most notable, and Christmas Tree Shops and Jenny Craig are among the other retail brands that closed doors in 2023.  Rite Aid is the latest MULO (multi-location) brand to suffer the impact of retail shrinkage. Although the […]

7 Ways to Use AI Responsibly for Multi-Location Marketing

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AI is no longer a thing of the future. It’s something that’s here—and it’s here to stay. In fact, more than 80% of marketers are currently using AI tools. But what are some practical applications of AI for multi-location marketing and how can you use it to streamline processes and improve campaigns? We’re sharing seven […]

Labor Day Retail Trend: In-Store Shoppers Search for ‘Seasonal Delights’

Labor Day Retail Trend: In-Store Shoppers Search for ‘Seasonal Delights’

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As Labor Day weekend approaches, consumers across the United States are gearing up for a unique shopping experience. While online shopping has become a significant part of daily life for most Americans, the holiday weekend is expected to witness a surge in in-store shopping. A recent survey of Labor Day shopping preferences conducted by Vibenomics, […]

AdTech Leaders Navigate Ethical Frontiers for Generative AI

AdTech Leaders Navigate Ethical Frontiers for Generative AI

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Generative AI has had a breakout year in 2023, but as more adtech companies adopt the technology to optimize campaigns, analyze behavior, and personalize both online and offline experiences, consumers are pushing back. According to a survey by Salesforce, there’s a growing distrust of AI and companies that use it. The race to build out […]

New Partnership Seeks to Address CTV Advertising Gaps

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Let’s hear it for the lower funnel: that could be the rallying cry of QSR and financial-services clients this fourth quarter. Amid possible economic softening, the lower funnel is a tried and true performance-marketing path for all kinds of KPI’s from engagement to sales. To more effectively measure sales outcomes from lower-funnel marketing, Attain, a permissioned-commerce […]

Rowan: The Brand Piercing a Market Need

Rowan: The Innovative Brand Piercing a Market Need

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Piercings (ear, nose, tongue, and other unmentionable body parts) have existed for centuries. In fact, some of the earliest evidence of body piercing dates back 5300 years! You can be pretty sure that when the mummy had their ears pierced, the conditions were less-than-sterile. Ear- and body-piercing studios are commonplace these days, as body modification […]

Seedtag Analysis: Parents More Focused on Children’s Health for Back-to-School

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As Managing Director, U.S., for Seedtag, Brian Danzis must be keenly aware of trends and changes in all aspects of digital and linear media to drive growth for the company’s clients, which have included Applebee’s, Gillette, JetBlue, and the NBA. For the past several weeks, he’s been focused on the back-to-school shopping season and how […]