News and Analysis
Just-published Skai Study Reveals Ad Spend Trends
MULO (multi-location) brands have more advertising options than ever before. As the year ends, last-minute decision-making regarding which outlets will deliver the best results challenges valuable marketing budgets. Skai (an omnichannel ad platform specializing in walled garden media) just published its third quarter 2024 Digital Marketing Quarterly Trends Report. Street Fight is among the first media […]
MULO Brands With Soul October Pick: Ben & Jerry’s
Many MULO (multi-location) brands avoid social or political causes for fear of backlash or polarization of their consumer base. But, for one company, activism has been part of its culture since its launch — Ben & Jerry’s. The brand now has about 500 brick-and-mortar locations worldwide, but its products are distributed throughout retail and C-store channels […]
New Study by Washie Reveals Why Your Bathroom Matters
When discussing MULO (multi-location) brands, we focus on their inventory, menu, drive-thru, and talent. But you don’t always hear much about the paper towel dispenser or the toilet plunger in the bathroom —until Washie. If a consumer walks out of a bathroom talking about the appearance or smell of a restroom at a restaurant, retailer, […]
Commentary
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Latest Posts
LG Ad Solutions, Affinity Take On Closed-Loop CTV Targeting
LG Ad Solutions and Affinity Solutions are launching a new closed-loop CTV targeting and measurement solution that integrates Affinity’s purchase data with LG Ads’ CTV ad infrastructure to help brands optimize ad spend for conversions. The new solution, dubbed LoopIQ, launched just this week. According to the companies, the LoopIQ solution comes in response to […]
Geofencing: How to Leverage Location-based Ads
Geofencing is one of the most underutilized paid media strategies. Marketers in any vertical can use targeted location-based ads to serve personalized creative and messaging to the right audience, whether that user is on the other side of the globe or walking by the front door. What Is Geofencing? Geofencing is delivering digital ads based […]
BOOM: Pets are a Profitable Priority for MULO Brands
Consumers are spending on their “fur babies” these days in record numbers! Viewed as members of many families, dogs, cats, birds, guinea pigs, and even rabbits and snakes compel shoppers to take out their wallets to feed, tend to, and even dress their beloved animals. The market size for the the pets care segment was […]
Real Talk About Advertising ROI: Focusing on Fundamentals
Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]
Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money
Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]
Yelp Launches Index to Combat Deceptive Reviews
With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]
Locality Says Start Your Election Spending
Election season will be here before you know it, and TV remains the star platform for political campaign media spending. According to AdImpact, political ad spending is projected to reach upwards of $10 billion in media spending, with TV (broadcast, cable, streaming, etc.) on track to rake in half of that number. Locality, a TV-advertising […]
Arity and Tapestri Drive2Earn Partnership to Revolutionize Data Sharing
A strategic partnership between Arity, a leading data and analytics company, and Tapestri, an app that rewards users for sharing their data, has the potential to transform the way millions of drivers perceive and harness the value of their own location data. Together, the two firms are launching Drive2Earn, a new feature available in the […]
BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy
Here we go again…another beloved retailer shutters its brick-and-mortar operations. Soft Surroundings filed for bankruptcy this week. This MULO (multi-location) women’s clothing brand once had 80 locations physical locations (reduced to 44) and is now shuttering all of them. The company, which released its first catalog in 1999, also sold home goods and accessories. However, […]
Captify, Adform Partnership Creates First End-to-End Contextual Activation
A new partnership between the search intelligence firm Captify and Adform, a programmatic platform, is creating an industry-first end-to-end contextual activation that bypasses the need for cookie identifiers. The collaboration between the Captify and Adform enables privacy-first, audience-based programmatic buying for marketers, opening the door to greater scale across inventory pathways, which are often deprioritized […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Is Changing Customer Discovery Forever. Who Wins?