News and Analysis
Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
Street Fight Daily: SMBs to Spend on Social, Location for Holidays; How AI Can Help Revamp CPG Brands
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top… How GDPR Helps Consent Management Platforms… How AI Can Help CPGs Meet Millennial and Gen-Z Expectations…
Commentary
How to Make Connections With Increasingly Mobile Consumers
How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…
Survey: Small Businesses Still Not Sold on Apple Pay
There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.
How Google Could Transform the $20 Billion Local Television Market
The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.
Latest Posts
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…
Here Are the Mobile Services Millennials Can’t Live Without
A new report from Pew Research reveals that mobile consumers turn to their device for media in moments when they want to recede from the world, and for local applications — navigation and local search — when they want to actively engage with it.
How to Make Connections With Increasingly Mobile Consumers
How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…
LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product
On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….
Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…
Survey: Small Businesses Still Not Sold on Apple Pay
There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.
6 Hyperlocal Services For Booking a Babysitter
Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…
Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…
Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation
In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…
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