A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)
Since the release of Apple’s in-house Maps app as part of iOS 6 back in 2012, Yelp has been the company’s sole partner for integrating customer reviews of businesses and other points of interest. In recent days, however, Apple’s Maps app has begun including reviews from TripAdvisor and Booking.com on select hotel listings.
Livestreaming and Local: Tech’s Next Collision? (Street Fight)
Mike Boland: Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play.
What Works For Crowdfunding Local News (Medium)
Josh Stearns: Local organizations present some unique challenges — their audience is much more limited than national publications, they often can’t tap into national interest in a niche topic, and the smallest organizations don’t have dedicated marketing or outreach staff to run the campaigns.
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key (Street Fight)
Loren Hillberg: We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data.
SeatGeek Raises $62 Million in A Series C Led By Technology Crossover Ventures (TechCrunch)
Online ticket sales startup SeatGeek has raised $62 million in Series C funding led by Technology Crossover Ventures. Launched in 2009 as a mobile-first ticket sales operation, its mobile applications have been downloaded over 3 million times, and over 60 percent of SeatGeek users now access the service via a mobile device.
Everything You Need to Know About Google’s New Stance on Mobile (Search Engine Land)
In just a few short days, you’re going to witness a huge algo upset. In fact, a Googler noted that this change will have more of an impact than Penguin or Panda. What is a mobile-friendly site? Thankfully, it’s pretty easy to find out.
Uber Fighting Back in Europe (Newsweek)
Uber has hit back at European countries who have tried to ban it by filing an official complaint to the EU. The company has been battling against regulators and traditional taxi drivers in several European countries and has also faced restrictions, bans, court cases or protests in Paris, Berlin and Brussels, as well as numerous U.S. states.
Is Cash-Free Really the Way to Be? Maybe Not for Millennials (NPR)
Smartphones have new, seamless ways to purchase stuff lighting fast, with just a tap. With these new digital technologies available for mobile payment, many young people are ditching cash and plastic altogether. But is traditional payment dead? According to Doug Conover, an analyst with the Federal Reserve Bank of San Francisco, not exactly.
Google My Business Help Now Segments Support Questions Prior to Calling (Blumenthals)
Google recently upgraded their site wide Help pages with a new material design them and more context sensitive help. Today they have also changed the Contact US option available for My Business listings to attempt to segment certain problems and direct users back to the Help files.