TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020 (eMarketer)
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Despite AI Advances, Consumers Crave Human Interactions (Street Fight)
Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.
Google Assistant, Search Add Best Buy and Nike as Shopping Partners (9to5Google)
In March, Google introduced a universal Express shopping cart shared by both Assistant and Search on mobile, desktop, as well as Home devices. Heading into the holiday season, Google is announcing new Shopping Actions partnerships with major brands Best Buy, Nike, and Sephora. MediaPost: Google changes Android licensing terms in Europe, affecting search
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention (Street Fight)
AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
Domino’s In-House Tech Push Has Helped Increase Online Orders (Digiday)
Domino’s laser-sharp focus on improving online ordering is paying off, thanks to the company’s investment in in-house technology. The pizza giant reported a global retail sales growth of 8.3 percent in its third-quarter earnings Tuesday, as well as $786 million in revenue for the quarter.
The Ultimate SEO Glossary: 450+ SEO Terms and Phrases (Morningscore.io)
We at Morningscore decided to give a helping hand to newcomers and make an SEO glossary with a comprehensive list of SEO terms and simple explanations.With more than 450 SEO-related terms, this is the most extensive search engine optimization glossary you will find anywhere.
Uber and Lyft Charge Toward Potential IPOs Next Year (NYT)
Uber and Lyft have for years battled for customers in the fast-growing ride-hailing business. Now the bitter rivals may fight for investors in their initial public offerings. At $120 billion, Uber’s debut on Wall Street would be the biggest since the Alibaba Group of China began trading on the New York Stock Exchange in 2014.
Sprint Sells Mobile Ad Unit to InMobi (AdExchanger)
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters.