News and Analysis
Street Culture: Synup Culture in the Chaos of Super-Fast Scale
Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.
Commentary
A ‘Radical Transformation’ Is Brewing in SMB Phones
For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides…
How Personalization And Security Will Coexist in Local Commerce
The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this […]
Latest Posts
7 Strategies for Improving Mobile Coupon Redemption Rates
As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…
Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…
Street Fight Daily: Facebook’s New Product Ads, China’s Yelp Soars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants (AdWeek)… Dianping’s Funding Round Lifts App Above US Peers (Wall Street Journal)… Kellogg’s Sees Location-based Marketing As The New Frontier For Brands (CMO)…
Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Street Fight Daily: Snapchat Tests Local, Yelp Sues Reputation Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Snapchat Tries Our Stories For Locals Only (TechCrunch)… Yelp Sues Positive Review Provider Revleap (IT World)… Same-Day Delivery: Delivering Profits Or Just Parcels? (Forrester)..
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Why TV Remains the Heartbeat of Local Connection