News and Analysis
Reputation.com Announces Joe Fuca as New CEO
Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table.
Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles
On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.
Commentary
The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
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5 Things You Need to Know About Selling to Local Consumers [SLIDESHARE]
Toward the end of last year, american shoppers reached a remarkable milestone: consumers spent more in retail stores on products, which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the american economy…
Yelp VP Mike Ghaffary: We Are Now a Household Name
Mike Ghaffary, vice president of business and corporate development, spearheaded the acquisition of Eat24 and has led the Yelp Platform from the start. We caught up with Ghaffary to talk about what the acquisitions means for its Platform initiative, concerns among investors about slowing growth and what makes local, local.
5 Strategies for SMBs Looking to Leverage Wearable Tech
Although global companies are on the front lines of the wearables movement, taking advantage of things like Apple Watch for mobile payments and Google Glass for customer service, SMBs are taking a more reserved approach. Here are five strategies for SMBs that are interested in utilizing wearable technology…
Street Fight Daily: Airbnb’s Next Mega-Round, Samsung Debuts Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Airbnb Is Raising A Monster Round At A $20B Valuation (TechCrunch)… Samsung Actually Stands A Fighting Chance In Mobile Payments (Quartz)… Uber Discloses Data Breach That May Have Affected 50,000 Drivers (GigaOm)…
Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…
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Why TV Remains the Heartbeat of Local Connection