News and Analysis
Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns
Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.
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#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
Our New Look!
Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…
Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…
How Google Is Fixing Its Small Business Problem
A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the churn rate in its search advertising product spiked, leaving managers, including Joe DeMike, now the head of the customer experience lab at Google, scuttling to find a solution…
Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…PayPal to Pay $280 Million for Paydiant to Help Retailers Compete With Apple Pay (Recode)… Uber Launches A Magazine To Make Nice With Its Drivers (Wired)… Google City Searches Now Include Hotel Booking Info In Knowledge Graph (Search Engine Land)…
5 Things You Need to Know About Selling to Local Consumers [SLIDESHARE]
Toward the end of last year, american shoppers reached a remarkable milestone: consumers spent more in retail stores on products, which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the american economy…
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Streets Ahead: Google Chat, and Instagram Reels