A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Pinterest Woos Big Brands With Its New API (Recode)
Pinterest is welcoming the developer community with a new Application Programming Interface tool, but it’s keeping a tight lock on who has access. In the case of Pinterest, the API will allow brands to post pictures to the site through their social media management services, instead of using the native Pinterest application.
Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)
Best Buy announced on Monday that it now accepts Apple Pay payments for purchases made inside its smartphone app, and by the end of the year will accept payments made in its brick-and-mortar stores using the Apple Pay mobile wallet. That is a sharp reversal from just a few months ago, when major retailers shut off the ability to accept Apple Pay payments.
How Vendors Can Persuade SMBs to Adopt Mobile Payments (Street Fight)
Consumers are coming around to the idea of mobile payments, but getting local merchants on board is proving to be more difficult than anticipated. If hyperlocal vendors are going to continue growing their networks of merchants, they’re going to have to find ways to get small business owners excited about the concept.
Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)
British grocer Tesco’s customer data science and loyalty division dunnhumby will transfer many of its employees and data assets to Tesco’s US-based joint venture partner Kroger. Shopper media and marketing is a lucrative business making lots of waves of late with mass retailers like Walmart developing exchange-based platforms based on its trove of rich customer data.
Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences (Street Fight)
The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. This diffusion has changed the very nature of the brick-and-mortar store, which has become a critical cog in a complex omnichannel ecosystem, rather than an isolated revenue generator.
Location Is Your Most Critical Data, And Everyone’s Watching (Wired)
Your location has become one of the best things about your phone, your smartwatch, and every other connected device you carry. Our tech is learning to adapt to us, nestling into every aspect of our lives so it is more responsive, more useful, and more intuitive. This is awesome, and it’s happening because of three things: location, location, location.
Marketers Should Tap Location History Of Mobile Consumers: Report (Mobile Marketer)
New research reveals that while targeting based on store distance has resulted in effective advertising in the past, customers’ location history may hold the key to additional invaluable buying preferences and behaviors. This phenomenon, deemed “co-location,” could significantly affect how brands spend their advertising dollars in the future.
Patch’s Pitfall and How the Rest of the Media Business Hasn’t Learned Its Hyperlocal Lesson (New York Business Journal)
Anthony Duignan-Cabrera: Mistakes, as they say, were made. But if everyone was being honest, Patch’s issues were part of the news media’s larger problem: the relentless demand to generate revenue. Instead of focusing on “revenue first” solutions, legacy media companies, as well as native digital news and content sites, continue to ape old analog revenue models.
How Much Has the ‘Local Market’ Really Changed? (Screenwerk)
Greg Sterling: Despite the complexity of digital marketing for SMBs and related sales channels I suspect that the issues and landscape will look very different in five years. We’re probably entering a period in which winners and losers will self select by their “proactivity” or passivity.
Uber, the Rashomon (Pando)
When an Uber glides to its appointed pickup point, what do we see? Do we see an innovator hastening the inexorable shift to a new information-based economy? Or an arrogant bully using cheap capital, greed, and a dangerous, misogynist culture of convenience to consolidate a trillion dollar market?