News and Analysis

News & Analysis

TripAdvisor Wants to Become Your Social Media Network for Travel

by Kate Talerico Share this  
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What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.

News & Analysis

Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

by Stephanie Miles Share this  
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Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

News & Analysis

GetFiveStars Expands Its Capabilities, Rebrands as GatherUp

by Joseph Zappa Share this  
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GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.

Commentary

Commentary

5 Steps for SMBs Looking to Dominate the Local Competition

by David Giannetto Share this  
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SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…

Commentary

Why So Many Local Search Sites Are Adding Business Services

by Joe Morsello Share this  
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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

Commentary

On-Demand Local Services: The End of SMB Advertising as We Know It?

by Mike Boland Share this  
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On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…

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News & Analysis

Conference Notebook: Brands Refining Their Local Approach

by David Hirschman Share this  
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Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

News & Analysis

7 Strategies for Growing Online-to-Offline Conversions

by Stephanie Miles Share this  
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It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

News & Analysis

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

News & Analysis

Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…

News & Analysis

LBMA Podcast: Spayce App and Glympse for Cars

by Asif Khan Share this  
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On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…

News & Analysis

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)

Commentary

How Google Could Transform the $20 Billion Local Television Market

by Todd Wasserman Share this  
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The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

Sponsored Content

Sponsored Post: Category Granularity — Where Per-Per-Call Campaigns Perform Best

by The Editors Share this  
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When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…

News & Analysis

#LDS15 VIDEO: How Big Data is Transforming Small Business

by April Nowicki Share this  
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In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…

News & Analysis

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

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