News and Analysis

News & Analysis

Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

by David Card Share this  
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Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective.

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Customer Data Platforms Compete to Define the Evolution of the Category

by Anna Kramer Share this  
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Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

News & Analysis

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

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What You Need to Know About Google’s New Mobile-friendly Algorithm

by Matt Matergia Share this  
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Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…

Commentary

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment

by Andrew Weinreich Share this  
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The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…

Commentary

Apple Makes Quiet Gains in Local Mapping

by Mike Boland Share this  
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Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…

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Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

by Manpreet Singh Share this  
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Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

News & Analysis

Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…

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Livestreaming and Local: Tech’s Next Collision?

by Mike Boland Share this  
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Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…

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In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

by Loren Hillberg Share this  
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We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…

News & Analysis

Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…

News & Analysis

Here Are the Mobile Services Millennials Can’t Live Without

by Steven Jacobs Share this  
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A new report from Pew Research reveals that mobile consumers turn to their device for media in moments when they want to recede from the world, and for local applications — navigation and local search — when they want to actively engage with it.

Commentary

How to Make Connections With Increasingly Mobile Consumers

by Mark Sullivan Share this  
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How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

News & Analysis

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

by Asif Khan Share this  
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On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

News & Analysis

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Commentary

Survey: Small Businesses Still Not Sold on Apple Pay

by Eric Groves Share this  
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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

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