News and Analysis

Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

New Hires at Adsquare, IAB, GatherUp

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.  This week includes new hires at PebblePost, dataPlor, and Snapsheet.

Commentary

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

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We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…

How to Make Connections With Increasingly Mobile Consumers

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How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

Survey: Small Businesses Still Not Sold on Apple Pay

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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

Latest Posts

Sponsored Post: CU New Venture Challenge Completes 7th Season

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The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…

LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick

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On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…

Google’s Cities Initiative and the Ownership of Local Data

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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Here’s What Small Businesses Really Want From Marketing Tech

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Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…

Sponsored Post: Using Analytics to Optimize a PPC Campaign

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When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

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What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…

5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies

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Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…

Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…