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News & Analysis

With Product Launches, Drift Moves Conversational Marketing Into Prime Time

September 5, 2018September 4, 2018 by Stephanie Miles

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By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.

News & Analysis

Street Fight Daily: How to Manage Google’s Local Services Ads, Instagram Building Standalone Commerce App

September 5, 2018September 5, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Social’s Hottest Platform Is Building a Standalone App for Commerce… 3 Tips for Managing Local Services Ads… Ad Tech Needs a Shared ID Solution ASAP…

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Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

September 4, 2018September 4, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…

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Why Email Marketing Is Still Vital for SMBs

March 17, 2015March 17, 2015 by Scott Barnett

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Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…

Commentary

What You Need to Know About Google’s New Mobile-friendly Algorithm

March 16, 2015March 19, 2015 by Matt Matergia

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Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…

Commentary

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment

March 10, 2015March 9, 2015 by Andrew Weinreich

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The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…

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Conference Notebook: Brands Refining Their Local Approach

March 30, 2015March 31, 2015 by David Hirschman

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Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

News & Analysis

7 Strategies for Growing Online-to-Offline Conversions

March 30, 2015May 22, 2015 by Stephanie Miles

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It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

News & Analysis

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

March 30, 2015March 30, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

News & Analysis

Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd

March 27, 2015March 27, 2015 by Kelly Benish

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…

News & Analysis

LBMA Podcast: Spayce App and Glympse for Cars

March 27, 2015March 27, 2015 by Asif Khan

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On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…

News & Analysis

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

March 27, 2015March 27, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)

Commentary

How Google Could Transform the $20 Billion Local Television Market

March 26, 2015 by Todd Wasserman

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The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

#LDS15 VIDEO: How Big Data is Transforming Small Business

March 26, 2015March 26, 2015 by April Nowicki

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In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…

News & Analysis

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

March 26, 2015March 27, 2015 by Steven Jacobs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

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