News and Analysis

News & Analysis

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

by Stephanie Miles Share this  
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Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.

News & Analysis

Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…

News & Analysis

Street Fight Daily: Facebook to Cut Off Third-Party Data Oct 1, Amazon Wants to Monopolize the Smart Home

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ad Buyers Prepare for Headaches as Facebook Cuts Off Third-Party Data… Report: Voice Tech Not Meeting Consumer Expectations… Amazon Announces Slew of Voice-Activated Products, Leading the Way on Voice…

Commentary

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

by Todd Wasserman Share this  
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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Streets Ahead

Small Businesses and the Impact of Mobile Optimization

by Damian Rollison Share this  
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Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

Commentary

Why Email Marketing Is Still Vital for SMBs

by Scott Barnett Share this  
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Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…

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News & Analysis

Openings and New Hires at Uber, ShopKeep and Gravy

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Soleo, Location3, Moz, and many more…

News & Analysis

LBMA Podcast: Amazon’s Dash Button, Gimbal COO Kevin Hunter

by Asif Khan Share this  
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On the show: Pac-man Easter egg from Google; MasterCard partners with KIIP; Adobe partners with Vibes Media; AirBites – the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M…

News & Analysis

Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…

News & Analysis

You Can Now Order an Uber Directly from the YP App

by Steven Jacobs Share this  
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In a first for local directories, ex-Yellow Pages provider YP has integrated with Uber’s API to allow searchers to book a car directly from the YP site or mobile app.

News & Analysis

How Mobile Data Is Helping to Transform the Television Industry

by Steven Jacobs Share this  
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When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…

News & Analysis

Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…

News & Analysis

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

by Annie Melton Share this  
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Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.

News & Analysis

6 Hyperlocal Platforms That Transform Social Media Into Data

by Stephanie Miles Share this  
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The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…

Sponsored Content

Strategies & Best Practices to Help Combat SMB Churn

by Neg Norton Share this  
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ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…

News & Analysis

Street Fight Daily: Google Eyes Local Services, Square Adds Marketing Tools

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants To Send You A Plumber (BuzzFeed)… Square Is Using Customer Data to Create Targeted Email Campaigns for Brands (AdWeek)… Groupon Mulls Selling Off Checkout Software Business (Recode)…

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