News and Analysis

News & Analysis

Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….

News & Analysis

No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards

by Kate Talerico Share this  
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Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.

News & Analysis

Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

Commentary

Commentary

On Building Local Products With Merchants in Mind

by David Hirschman Share this  
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In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

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News & Analysis

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

News & Analysis

Why Google’s Competition May Be Gaining in Mobile Search

by Annie Melton Share this  
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For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.

News & Analysis

5 Hot Startups Connecting the Local Economy

by Steven Jacobs Share this  
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It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…

News & Analysis Sponsored Content

Sponsored Content: BlackMonk’s CMS Solution for Publishers

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Although “hyperlocal” is a huge opportunity, introducing innovative marketing solutions for local businesses can be a challenge for small publishers as they lack in-house technology expertise to support these services.

News & Analysis

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

News & Analysis

Why Instacart Doesn’t Want to Kill Brick-and-Mortar

by Annie Melton Share this  
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Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…

News & Analysis

6 Market Research Strategies for Hyperlocal Startups

by Stephanie Miles Share this  
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Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

News & Analysis

New York: The Original ‘On Demand’ Economy?

by Laura Rich Share this  
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For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…

News & Analysis

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

News & Analysis

Media Experts Huddle to Map a Plan for the Future of Digital News

by Tom Grubisich Share this  
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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

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