News and Analysis

News & Analysis

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

by Anna Kramer Share this  
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What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

News & Analysis

Uberflip Empowers Companies to Personalize Their Content

by Kate Talerico Share this  
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When it comes to marketing, content is king. But how can marketers make sure that content they post on their blogs ends up in front of the right people—and eventually leads to a sale? Uberflip believes it has an AI-based solution: a recommendation engine.

News & Analysis

5 Mobile Video Vendors for Brand Advertisers

by Stephanie Miles Share this  
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Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

Commentary

Commentary

Geofencing at Events: How to Reach Potential Customers Live and On-Site

by Alex Palmer Share this  
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Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

Commentary

A New Political Campaign Methodology Connects Supporters With Localized Social Media

by Patrick Kitano Share this  
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It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

Commentary

Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business

by Adam Burrows Share this  
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People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]

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News & Analysis

Street Fight Daily: Facebook’s New Mobile Ad Formats, Instacart Reclassifies Workers

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Conscientious Consumer: A Disruption Opportunity in Local On-Demand (Street Fight)… Meet Spot, the Latest Startup Born from an Uber Co-founder’s Incubator (Fortune)… Twitter Just Made a Stronger Case for Retailers to Buy Ads (AdWeek)

News & Analysis

A Window Into the Office Culture at Square, From SFO to Tokyo

by April Nowicki Share this  
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A growing company often means thousands of employees in offices around the world. Keeping those employees connected was a priority for Square, the small business software company headed up by Twitter co-founder Jack Dorsey.

News & Analysis

5 Cloud POS Alternatives to Windows XP for SMBs

by Stephanie Miles Share this  
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Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique…

News & Analysis

LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’

by Asif Khan Share this  
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On the show: Thync’s digital drug; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons…

News & Analysis

Street Fight Daily: Google’s Mobile Web Ambitions, Routific Gives Tech to SMBs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Made A Secret Acquisition To Get You To Stop Using Apps Because It Makes Most Of Its Money From Search (Business Insider)… Routific’s Route Optimization Tools Help Local Businesses Offer On-Demand Delivery (TechCrunch)… Meet the Startup Drawing Maps for Foursquare, Pinterest and Mapquest (Fortune)

News & Analysis

Is Yelp’s Slowing Growth a Function of Mobile’s Adolescence?

by Steven Jacobs Share this  
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The apparent slowdown in Yelp’s growth does not necessarily reflect the value of the company to consumers or advertisers. Instead, it exposes the growing pains of the mobile ecosystem.

News & Analysis

Report: Local Merchants Embrace Digital, but Need Plenty of Help

by David Card Share this  
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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

News & Analysis

Washington Post’s Gazette Community Sites Were Stuck in a Print Past

by Tom Grubisich Share this  
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I was shocked to hear last week that Jeff Bezos’ Washington Post was closing its Gazette community news sites in suburban Maryland. But if I had been paying closer attention to the fast demographic and lifestyle changes in those suburbs, it might have seemed a little more obvious.

News & Analysis

Street Fight Daily: Court Deals a Blow to Uber’s Biz Model, Airbnb Seeks $1 Billion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… So, About that Uber Ruling (TechCrunch)… Airbnb Is Said to Seek $1 Billion More in Financing (New York Times)… Square’s Restaurant Delivery App Caviar Rolls Out Fastbite Service in New York (Venture Beat)…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

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