Street Fight Daily: Google’s Mobile Web Ambitions, Routific Gives Tech to SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Made a Secret Acquisition to Get You to Stop Using Apps Because It Makes Most of Its Money From Search (Business Insider)
Google has acquired a company called Agawi, a startup that allows people to access apps on their phones without actually downloading them first. Hardly any apps integrate search, so Google would rather you’re using the mobile web, because that’s where it can monetize browsing through ads.

A Window Into the Office Culture at Square, From SFO to Tokyo (Street Fight)
A growing company often means thousands of employees in offices around the world. Keeping those employees connected was a priority for Square, the small business software company headed up by Twitter co-founder and interim CEO Jack Dorsey.

Routific’s Route Optimization Tools Help Local Businesses Offer On-Demand Delivery (TechCrunch)
Routific is the latest startup hoping to take advantage of growing interest in on-demand services, giving small businesses the technology to run a delivery business of their own by creating delivery routes. The company first made its technology available through an API, and it’s also trying to sell to local businesses with the launch of a new web interface.

5 Cloud POS Alternatives to Windows XP for SMBs (Street Fight)
Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique.

Meet the Startup Drawing Maps for Foursquare, Pinterest and Mapquest (Fortune)
The mission of software startup Mapbox: Infuse corporate data with geospatial and location-based context. Target customers include local retailers, real estate property managers, insurance companies — really, any business seeking to show patterns on a map.

Under The Hood: How Google AdWords Measures Store Visits (Search Engine Land)
Understanding store geography, double-checking maps data, the importance of statistical validity and other considerations in measuring in-store visits and conversion success.

​Wanderful Bets on Mobile ‘Cash Dash’ (Local Onliner)
Wanderful Media, the newspaper-owned promotions company, has expanded on its original coupon portal, which now includes 500 national and regional merchants and 18,000 brands. The new expansion efforts are focused on Cash Dash, a geolocation promotions feature.

Survey: Consumers Expect More Tech From All Restaurants (Nation’s Restaurant News)
Initial findings from a Technomic survey of consumers indicated that tech features including online ordering and mobile payment options are essential and strongly influence the restaurant selection decision, particularly for Millennials.

LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’ (Street Fight)
On the show: Thync’s digital drug; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons.

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