News and Analysis
Despite AI Advances, Consumers Crave Human Interactions
Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
Commentary
INFOGRAPHIC: The Complex SMB Marketing Ecosystem
As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.
Latest Posts
Street Fight Daily: Snapchat Capitalizes on Local, Uber Nabs Ex-Google Maps Chief
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Turns Geofilter Digital Stickers Into Revenue Source (LA Times)… Uber’s Ambitions Grow as It Hires Google’s Former Mapping Boss (Skift)… Starbucks Mobile Ordering Expands To 21 More States, Now Live In Over 4,000 Stores (TechCrunch)…
Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
After 2 Spinoffs, Journal Media Group Looks to Strengthen Digital Offerings
The new Journal Media Group includes the 17 dailies that used to be part of E. W. Scripps and the Milwaukee Journal Sentinel, which used to be owned by Journal Communications. We asked the company’s president, Tim Stautberg, about what JMG will be doing to succeed in both print and digital…
Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…
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