News and Analysis
Street Culture: AvePoint CMO on Continuous Learning and Making the Sale
AvePoint, a Jersey City-based tech company that helps migrate, manage, and protect Office 365 data, has a classic two-people-in-a-garage backstory. The founders, Tianyi Jiang and Kai Gong, built their first product in a local public library, and the company has now grown to about 1,500 employees.
Commentary
Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce
Consumers are more impatient and time-starved than ever. At least that’s the impression one could derive from the seemingly unending string of same-day delivery announcements from major retailers, restaurants, convenience-store chains, startup enablers, and technology companies. The driving force behind their renewed focus on ever-shorter delivery windows: conquering the elusive last mile of commerce.
Better Use of Data Could Dramatically Alter Local Digital Sales
Data is a core principle of digital marketing today, yet when it comes to local, big data has not penetrated very deeply where the sales process is concerned. All of that is about to change with the appearance of multiple companies trying to put data at the center of the way digital marketing is presented and sold to local businesses.
Did Apple Just Solve Deep Linking?
One of the coolest things to come out Apple’s September product event was 3D Touch, which lets users indicate levels of intent based on how hard they press apps and links. Beyond the gadgetry of 3D Touch, one thing hasn’t been said: This is essentially deep linking, an area that will be a key battleground in local. 3D Touch could preempt the deep linking dilemma by peeking deep within other apps — a lighter and more elegant solution I’m calling “deep previewing.”
Latest Posts
Street Fight Daily: Yelp Sale Stalls, Twitter’s New Ads Button
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Sale Process to Stall as Founder Decides to Wait (Bloomberg)… Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles (TechCrunch)… An Argument that Newspapers are Missing Out on Reaching Loyal, Local Digital Audiences (NiemanLab)…
Street Fight Daily: PayPal Acquires Xoom, ReachLocal Could Extend Yahoo Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads (Search Marketing Daily)… Zozi Raises $30 Million in Financing (New York Times)… Google Highlights Low Prices, Mimicking Amazon (Wall Street Journal)…
Street Fight’s 10 Most Popular Stories From the First Half of 2015
In the local space, the first six months of 2015 brought a deeper emphasis on local commerce and the connected local economy, new partnerships, and consolidation and restructuring at legacy players. Here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year.
Street Fight Daily: Pinterest Launches Buyable Pins, Bing Now ‘Self-Sustaining’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Is Helping Make Android Apps More Like The Web (ReadWrite)… Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (Marketing Land)… Microsoft’s Bing Isn’t Such a Failure After All (Mashable)…
6 Tools for Linking Digital Marketing Efforts to Offline Sales
Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…
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Why TV Remains the Heartbeat of Local Connection