News and Analysis
GroupM Details the State of Digital Marketing’s Hottest Medium: Video
For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Commentary
Online Reviews Providing Insights That Help Brands Compete
The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.
Editor’s Take: The Perils of Uberization for the Local Economy
On-demand is a convenient rubric for speaking about a certain type of currently faddish platform, but not every underlying service or product is the same. Transportation is not the same as home services or restaurants. By extension, not everything Uber does will work equally well outside of its particular niche. Demand-based pricing is a prime example.
Connecting the Local-Mobile Economy, One Step at a Time
Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.
Latest Posts
Street Fight Daily: BBC’s Hyperlocal News Push, HotelTonight App Introduces Local Concierge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… BBC Seeks to Forge Working Links With Hyperlocal News Sites (The Guardian)… Mobile App Company HotelTonight Launching Personal Concierge Feature (Wall Street Journal)… Google Upgrades Mobile Browser Display to Allow Reviews (Blumenthals.com)…
6 Vendors Bringing Hyperlocal Tech to Medical Offices
A changing healthcare landscape is leading many physicians to rethink the way they market their practices, and this is creating new opportunities for hyperlocal vendors. Here are six examples of platforms that use hyperlocal technology to help local medical professionals acquire new patients.
Sponsored Post: Building an Integrated Local Digital Strategy
Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”
Street Fight Daily: Yelp’s Struggles Continue, New App Bizibid Wants to Boost Local Economies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Traffic Could Decline for the First Time Ever After Google Changed its Search Algorithm (Business Insider)… What Would Happen If Uber, Priceline, and Craigslist Had a Baby? (New York Observer)… Microsoft’s Tossup App Makes it Easier to Meet Your Friends for Lunch (The Verge)…
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Beyond Likes: Win Hearts with Emotional Marketing