News and Analysis
6 Next-Gen Review Marketing Platforms for Retail Brands
Determined not to fall even further behind their online-only competitors, retailers are investing more heavily in a new breed of review platform. These next-generation solutions integrate written reviews with pictures and videos to create more cohesive omni-channel shopping experiences. Here are six next-gen review platforms that brands are using right now.
In Test of On-Demand Economy’s Durability, Postmates Files to Go Public
There’s nothing more hyperlocal than the on-demand class of startups, which feed off the everyday use cases spurred by a mobile-first world: whipping one’s phone out to order food from a local restaurant (Postmates, GrubHub, DoorDash), hail a ride (Uber and Lyft), or cut out a trip to the grocery store (Instacart, Shipt). Postmates’ founding ingenuity was to apply the convenience of ride-sharing to product delivery. Eight years later, it’s a food-delivery powerhouse, and its value may strike nearly $2 billion.
What Is 5G? Some Facts and Marketing Implications
As the next generation in mobile connectivity, 5G should promise smoother data transmission, higher-quality mobile streaming, and more efficient energy usage. And it’s those benefits consumers are excited about, newly available data from Verizon Media indicates, with 72% of surveyed consumers excited about faster data transfer speeds and 57% eager for higher-definition video content. But industry watchdogs are skeptical.
Commentary
Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses
There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.
How the Google My Business API Changes the Local Ecosystem
The move is a good thing for business owners but even more so for Google itself, which in providing a better means to gather data from business owners will improve the freshness and accuracy of its data.
Location Data Management 101: Seeing the Bigger Picture
Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.
Latest Posts
With 8 Sites in Brooklyn, ‘Indie’ Corner Media Reports Doubling of Ad Revenue
Brooklyn is home to scores of fast-changing neighborhoods that are reshaping New York City’s largest borough. Seven of these neighborhoods are the turf of Corner Media Group, the independent mini-network that entrepreneur Liena Zagare has assembled over the past several years.
ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google
“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.
LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO
On the show: SmarTone Telecom complicates the KISS principle; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M. Plus news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL.
Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…
7 Tools SMBs Can Use to Track Leads
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
Is Local a Specialist or a Full-Service Game?
Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.
The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables and TV
If there is a specifically local business implication to the new products and services, it lies in this deeper level of integration with a more mobile world, where the nimbleness of apps (think computing lite) gives everyone the ability to customize and communicate on the fly.
Street Fight Daily: Analyzing Yesterday’s Apple Event, Square Plans Q4 IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables, and TV (Street Fight)… Square Said to Seek Fourth-Quarter IPO as Twitter Decision Looms (Bloomberg)… It’s Not ‘Winner-Take-All’ for Uber or Lyft, Says the Only Investor in Both (Business Insider)…
Swipely CEO: We Want to Provide the Operating Platform That Restaurants Run On
“If you’re not going to fundamentally improve the guest experience, then there’s really no motivation for either the consumer to change the way that they’re buying in the restaurant or for the merchant to replace the operating practices they have,” said Swipely CEO Angus Davis about mobile payments.
Street Culture: YP Hits ‘Refresh’ Button on Employee Connections
Changing a deep-seated corporate culture takes time. Just ask YP, where renewed internal communications, education and community-building efforts have paid off in a big way.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem